Release confidently
Featureflow enables faster and safer software development by allowing you to gradually rollout, control and precisely target your application features to specific audiences.
Deploy continuously, release when ready
Featureflow controls your continuous delivery pipeline so you can continue to push your code out, silently, ahead of time and only enable the features when you are ready. Unlike other platforms, featureflow pushes your updates simultaneously to all platforms in milliseconds.
For Engineering
- ✓Merge early and often
- ✓Deploy code with confidence
- ✓Avoid inconvenient release nights
For Product
- ✓Release features without engineering
- ✓Enable exactly when you need
- ✓Target specific cohorts
Release to the right audience
Use Featureflow's sophisticated but simple targeting mechanism to target exactly the users you want. Create rules to match individual users, specific cohorts or specific times or time of day.
For Engineering
Target production testers before rolling out to specific cohorts prior to actual go-live. Test safely in production without exposing features to all users.
For Product
Coincide feature release with publicity events or mail-outs, target beta groups or geographical rollouts to match timezones. Control releases without waiting for engineering.
Simple targeting rules
Create IF-ELSE IF-ELSE rules based on user attributes, dates, custom properties, and more. Simple interface, powerful capabilities.
Control your features, target your audience
Featureflow gives you complete control of your features to allow you to confidently release, evaluate and iterate.
Simple but powerful targeting
Create targeting rules based on user attributes, dates, custom properties, and more. Simple interface that both engineering and product teams can use.
Environment management
Configure features independently across test, staging, and production environments. View and manage across all environments in one reliable platform.
Variant management
Define multiple variants for A/B testing and experimentation. Split traffic between variants and measure performance across each.
Improve release safety
Gradually scale up rollouts for an individual feature from 1 to 100% then immediately disable misbehaving features using the kill switch. Avoid rolling back an entire release by turning off just the individual feature.
Observe and validate
Don't just release a feature, validate it too. Once in production you can target production testers or beta users. Monitor feature usage and validate A/B test goals.
Feature statistics & analytics
Track impressions, variant distribution, and engagement metrics. Visualize feature performance with daily charts and trend analysis. Simple, reliable reporting.
Real-time monitoring
See real-time as features are deployed in an environment. Monitor feature health across all environments. Get instant visibility into which features are active.
Validate before full release
Test features with production testers or beta users before exposing to your entire customer base. Know you're deploying the best option.
Works with your CI workflow
With teams, roles, projects and environments, Featureflow is designed to fit with your teams CI workflow. Visualize your feature progress in real time across from development to production and integrate with popular workflow tools such as Jira.
For Developers
- ✓View and manage across your environments
- ✓See real-time as features are deployed in an environment
- ✓Merge early and often
For Product
- ✓See feature status at a glance from Featureflow or within Jira
- ✓Identify when features are available in an environment without asking engineering
- ✓No need to dig through complex CI tools
Increase development velocity
Merge often or merge directly to main, knowing your features are hidden until you are ready. Remove inter-team release bottlenecks utilising flags across your entire ecosystem.
Fully-featured REST API
Integrate Featureflow directly into your CI/CD pipelines and tooling with our comprehensive REST API. Automate feature flag management, sync with your deployment workflows, and build custom integrations.
CI/CD Integration
Trigger feature flag changes from GitHub Actions, Jenkins, GitLab CI, or any automation tool. Deploy with confidence knowing flags update in sync with your releases.
Full Feature Control
Create, update, and manage features programmatically. Control targeting rules, variants, and environment-specific settings through simple API calls.
Custom Tooling
Build dashboards, internal tools, or custom workflows that integrate seamlessly with Featureflow. OpenAPI spec available for easy client generation.
Works with your favourite AI tools
Featureflow integrates directly with modern AI coding assistants through our MCP server. Manage feature flags without leaving your editor—ask your AI to list, create, or toggle features in natural language.
Cursor
Toggle flags and check status directly from your Cursor chat
GitHub Copilot
Query and manage feature flags while pair programming
Claude
Natural language control of your feature flag configuration
Natural Language Control
Ask your AI assistant to "enable the new-checkout feature in test" or "show me all features for project X". No context switching, no dashboard hunting.
Stay in Flow
Manage feature flags while you code. Check flag status, update targeting rules, and validate your feature configuration—all from your editor.
Control your features, target your audience
Featureflow gives you complete control of your features to allow you to confidently release, evaluate and iterate. Simple, reliable, and built for both product and engineering teams.